Who we are
La Selva Capital is a California Local-based residential development company founded by Richard Rodriguez — a second-generation builder with 25+ years of construction and project management experience.
From 100 million dollar Bay Area Jobs to neighborhood infill projects, Richard’s leadership brings big-league execution to small multifamily development.
We build long-term rentals, not just flips — because real legacy comes from strong foundations.
Why We Exist
We don’t play the market — we build in it.
At La Selva Capital, we’ve been building wealth through real estate for nearly a decade — buying, improving, renting, and selling in all kinds of markets. Over the last four years, we sold off legacy properties at the peak, reinvested into smarter opportunities, and doubled down on what we know ground-up build to rent development.
Because in this game, you’re either buying, selling, or building — and we do all three, with a strategy rooted in experience, not speculation.
We use our deep knowledge of zoning, entitlements, and construction to create equity where most investors see friction. While others wait on the sidelines hoping for the market to shift, we shift with it — and make it work for us, and our partners.
We build efficiently.
We build smart.
We build what California actually needs — and we know how to get it done.
current project 69 white st
A 4-unit new construction project in Watsonville, CA.
Fully entitled and in building permits phase now Projected valuation: $2.3M+.
We’re actively seeking aligned capital partners on this long-term rental hold.